User experience design (UX, UXD, UED or XD) is the process of enhancing user satisfaction with a product by improving the usability, accessibility, and pleasure provided in the interaction with the product.


I have been working with Alex for 3 years. In that time I have experienced the level of professionalism that one would expect from an experience consultant, but Alex goes beyond what is expected.

Daniel Benner
Channel Architect at IBM


I am a digital strategist and user experience executive that advocates the designing of the experience, with the intention of eliminating the clumsy, learning curve oriented applications and systems in lieu of design solutions that make our lives easier.

In other words.., a Frictionless Consumer Experience (FCX)



I’d love to hear what you have to say.., good, bad, or indifferent. So take a moment and drop me a line to tell me what you think.